Sydney Branded Worlds Best |
Sydney, for its second consecutive year, has been branded the worlds best city brand over London, Paris and Rome.
The title is awarded each year by the Anholt City Brands Index, a global survey run by British businessman Simon Anholt, using votes from more than 20,000 consumers worldwide.
The data is analysed in terms of six components:
New South Wales Tourism Minister Matt Brown believes the award is a well-deserved honour for Australia and Sydney.
"Its a vote of confidence in our city, our tourism industry, as well as on our public amenities such as transport, schools and hospitals,"he said.
"This position was certainly not a fluke - its everyones hard work that has contributed."
(Sourced from ABC)
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➼ Sydney scoops global title for city branding
➼ Anholt City Brands Index
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